The dominant view of this advert is to show 50 Cent as a black man who had a hard lifestyle and was allegedly shot 8 times and still managed to be a successful music artist, director and actor. It is showing him as inspiration. Majority of their target audience is the younger generation who are around the age of 15/16 and 50 Cent is an iconic figure whose music most people between the age of 10-25 have heard of. It also allows people of a young age who are in a similar situation to him will look up to him and try to do the things which he did right in perhaps an even better way then he had done them himself. The opposing view of this advert is that they are exploiting his experiences and showing his community and the area, which he was raised to be a violent place. Some people call 50 Cent a sell out for doing things such as acting and adverts such as this one , as they believe that he is exploiting his experiences, although it is something that many people go through. The negotiat...